The Lack of PokéStops and Gyms is a big problem for many players in rural areas. Creating a rich environment where players can stake their claim is a powerful mechanic that drives engagement and retention while competing with other players to maintain status promotes in-app spending. Whether you're in Paris, France or Paris, Texas, location based games must offer players interactive points of interest within a reasonable distance to drive long-term engagement. Increase the number and frequency of points of interest With that being said, here is my list of 5 things I would do to improve Pokémon Go. We did a lot of things right with Life is Crime and we certainly had our share of missteps along the way. Though we never had an audience quite the size of Pokémon GO we did find success with a dedicated, sometimes rabid, group of fans that loved location based gameplay and together we pushed the boundaries of what games could be. It would be another two years before I joined Red Robot Labs where we created location-based games Life is Crime, Life is Magic, and Friendly Fire.
In my opinion it's required reading, not just for aspiring location based game developers but for anyone looking to advance gameplay possibilities in the age of connected devices. That dream quickly became a passion in early 2009 when I read The Big Game Manifesto, written by Frank Lantz of former New York based game developer Area/Code Inc. The idea of location-based games had been a dream of mine since the first time I used Google Maps on the original iPhone.
I've discovered the unique gameplay possibilities that present themselves when games know where you are. As a former designer of location-based games, I've seen firsthand their ability to blur the line between the real and virtual worlds. If I'm honest, Pokémon GO's overnight ascent to cultural phenomenon is bittersweet for me.
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